Advertising, Creativity With Strategy Is Called...

Advertisement Evaluations â€Å"Creativity without strategy is called art, creativity with strategy is called advertising† (Jef I. Richards). Advertising is a complex art that requires a lot of strategy and attention to detail. Marketers use a variety of techniques to appeal and persuade different audiences that they want their product to be aimed towards. If not effectively done, like Jef I. Richards said, it is just art. The biggest part of advertising is reaching out to a targeted audience. If you are speaking to people who are less interested in the product, they would obviously be less likely to invest. For example, an outdoorsman store just got a shipment of the best rifles on the market, but they advertised in the city to a bunch of elderly women. While they may sell a few rifles, they would not be maximizing the potential number of sales, and that is ideally the name of the game. Creating an advertisement that will catch a viewer s attention and projecting it to the ri ght people is the objective for a successful ad. The three advertisements that will be presented below are for Ford, Tide and Aqua Lung. These three companies are very different but use some of the same advertising strategies. All three ads use a single picture with little to no words, but at the same time, the way the marketer is getting you to invest in their product is completely different. My first example of a successful advertisement is the advertisement presented by Ford (1). The first thing the adShow MoreRelatedMarketing Analysis : Creative Without Strategy1586 Words   |  7 Pagesquotes: â€Å"Creative without strategy is called â€Å"art†. Creative with strategy is called† advertising† This statement shows a discussion between two statements. Firstly, this essay will discuss about what is creativity and why is it important in advertising, the evidence and shows how and why the creative idea works or doesn’t work. What is the strategy? Refers to The Advertising Concept book (Barry 2008). Strategy refers to the overall marketing or selling approach† Strategy is everything about the company/productRead MoreAnalysis Of The Memo On The American Advertising Agency Network936 Words   |  4 Pagescomprises a detail summary of BBDO, which is a major American advertising agency network. The memo serves a purpose of providing a clear understanding of the factors that result in its large-scale size and vast recognition by the public. In order to identify its role and impact on the American and global advertising industry, the memo will focus on 5 sections summary of BBDO, which is its history, general profile, areas of specialty, key advertising campaigns, and important contributions. History BBDORead MoreAppealing to Emotion in Advertising600 Words   |  3 PagesEmotion in Advertising Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertisingRead MoreEssay on Pepsi’s 2003 Advertising Campaign1085 Words   |  5 PagesPepsi’s 2003 Advertising Campaign Nowadays PepsiCo Inc. is among the most successful consumer product companies in the world. It divides into two major domestic and international businesses, beverages and snack foods. In order to attract the broadest number of customers, advertising plays a significant role. In this essay, the advertising campaign of Pepsi in 2003, which was unveiled not only on TV, but outdoor advertising as well, will be analyzed. The aim forRead MoreThe Marketing Plan For The Business Plan858 Words   |  4 Pagescommunications plans have several disciplines that interrelated and in synergy would support the business plan can create an effective communication plan with results potentially beneficial to the positioning of the brand. These disciplines are: advertising, paid search, social media, customer communications, exhibits and fairs, sales support, public relations (PR), and sponsorship. Paid search, is the discipline responsible for finding the right algorithmic that a potential customer could use to searchRead MoreDesigning Of A Business Organization1273 Words   |  6 Pagesstrike a balanced deal between the organization and the consumers. The consumers get what they need and the organization profit from the sales. The process of informing the customers about the value of goods and services with the aim of making sales is called marketing. Activities of Marketing The primary aspect of marketing is about passing the relevant and timely information. The competition that exists in the market cannot be overcome by an increase in the production and waiting for the customers toRead More LVMH: Diversification Strategy into Luxury Goods Essay1480 Words   |  6 PagesLVMH: Diversification Strategy into Luxury Goods Strategic Issues   Ã‚  Ã‚  Ã‚  Ã‚  By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfillsRead More4ps Of Marketing : Product, Price, Place And Promotion1185 Words   |  5 Pagesunderstanding the differences in diversity in society is not only vital, but mandatory to succeed and meet the goals of a company in today’s world. One needs to know what the customer s wants and needs are. Moreover, utilizing that helps guide the marketing strategy and implementing these ideas and analysis the current needs of the consumer and knowing their particular need. 4P’s of marketing: product, price, place and promotion. It is the foundation of Marketing. However, in today’s world we have a new elementRead MoreLvmh: Diversification Strategy Into Luxury Goods1519 Words   |  7 PagesLVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the worlds largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasyRead MoreHistory And Background Of The Apparel / Fashion Industry1560 Words   |  7 Pagesopened a clothing store. The brothers who were originally from South France had previously owned a twelve chain retail store in France. Jeans were among some of the merchandise in the brother’s store. The jeans were designed by Georges Marciano, they called named the jeans GUESS because it was easy for the brothers to pronounce. These jeans were intended to have a tight fit and feature zippers near the ankles. The stone-wash gave them a soft feel and lighter colo rs than the rest of the jeans of its time