Lesson 10 Essay Example | Topics and Well Written Essays - 750 words

Lesson 10 - Essay Example Jarvis (14) argues that site planning is one of the subsets of a community design and must be taken into consideration in order to create a beautiful community. In attempting to describe the relationship between site planning and community design, a famous urban theorist and author Kevin Lynch came up with three key variables that distinguish site planning from community design. The variables include a site is a contiguous area; controlled by single ownership; with much greater design control (Lynch 21). From Lynch’s theory, it becomes evident that site planning truly represents an important aspect of a community design. The purpose of this discourse is to discuss site planning as a unique subset of a community design in light of Kevin Lynch’s theory of site planning. The discourse will also examine how Highland City in Florida has incorporated site planning as a key element of community design. To begin with, site planning is regarded as an important subset of community design. Jarvis (16) attributes this to the fact that it determines the form and character of the built environment of the community. These include the groupings of buildings, neighborhoods, public spaces, public improvements, and streetscapes. In this regard, planning will affect what we see or experience in the community or neighborhoods. Therefore, the community design element, at its best, should provide clear, relevant and creative guidance to the private enterprise, city and the public as they labor together to build a community whose small-town character is augmented by high quality public and private development. In his theory of urban planning, Kevin Lynch claimed that site planning functions as a feedback system between the site itself and the designer. This requires conducting a thorough initial analysis of the site and considering various ecological approaches once suggested by McHarg. Even though there are quite a number of models that can assist in describing a city or

In the News Essay Example | Topics and Well Written Essays - 250 words

In the News - Essay Example The article argues that this trend will continue to grow in future as interest of the people in the internet is expected to increase in coming years. Ad tracking companies attempt to increase the experience of the viewers and this is the main reason why they are expected to do good in future. The article also forecasts that in future customers will be targeted with more relevant and quality advertisements. The material discussed in the article is both important and relevant to course content. Internet advertisement has become an important area of advertisement. Gone are the days when managers had to worry about print and television media only. Digital media and social media is an all new territory for managers and today they have to focus more on such media in order to achieve their sales target. This is why the article is completely related to the course content and in also important for future managers. The article has great managerial implications for future marketers. The growth of internet marketing tells managers what audiences are interested in. Managers should focus more on the digital media than any other media in order to attract audiences because this is where the future